Hans De Graaf
Hans has always found it hard to make decisions. As a real ‘maximizer’ it took him very long to decide. And after the decision, a maximizer is not done yet. He is always aware if a better decision would have been possible.
To change this unproductive, time consuming behavior, he started studying the subject of Decision Making and meanwhile trying to improve his own decision making processes. What Hans interests most is how the cognitive brain biases prevent you from making the best decision … without you even knowing it.