Ben Parr

Ben is an award-winning entrepreneur, author, investor, and journalist. He is the author of the best-selling book Captivology: The Science of Capturing People’s Attention

He is the Co-founder and Chief Marketing Officer of Octane AI, the marketing automation platform for Messenger and messaging apps.

Understanding Attention with Ben Parr of Octane AI

This week, we talked with Ben Parr, Co-Founder of Octane AI and author of Captivology. To find out more about Ben Parr and what he is working on, visit him at